KPop Demon Hunters sang a victorious tune at the box office this weekend, earning a chart-topping $18 million to $20 million. The animated musical from Netflix achieved this impressive feat through a special sing-along event, proving that great music and a passionate fanbase can create a theatrical hit, even for a film already on a streaming service. It handily beat its closest competitor, Weapons.
The film was already a phenomenon on Netflix, where it ranks as the platform’s second-most-viewed movie of all time. A key driver of its success has been its hit-filled soundtrack, which has dominated music charts and inspired countless fans to learn the lyrics by heart.
The sing-along theatrical event was the perfect way to harness this musical energy. Held in 1,700 locations, the event saw overwhelming demand, with an estimated 1,150 shows selling out completely as audiences flocked to sing along with their favorite tracks. This success came despite the refusal of AMC Theaters to participate in the event.
The film, which tells the story of a K-pop group that secretly fights demons, has now proven its appeal across multiple platforms. Its box office win is a significant achievement for Netflix and a highlight of the summer movie season.
